Joined-up view
Paid media performance is connected to landing pages, tracking, reporting and wider business goals. I look at the full picture.
About
Senior digital experience, hands-on where it matters.
I’m Kerri Mallinson. I help SMEs improve marketing performance across paid media, websites, tracking and reporting.
I help businesses understand what is really happening, then fix the things that matter.
My background spans agency, in-house and freelance environments, including leading global digital marketing and data functions. I have worked across B2B, B2C and not-for-profit organisations, from SMEs and owner-managed businesses to larger international setups.
I am now back working hands-on with a small number of clients, which means I am as comfortable getting into the detail of campaigns, tracking and reporting as I am setting direction.
The work is practical, commercially focused and built around what will actually improve performance, not activity for the sake of activity.
What makes this different
More than campaign management. More practical than consultancy.
Hands-on delivery
I can manage campaigns, fix tracking, improve reporting and support the practical changes needed to improve results.
Clear priorities
You get commercially focused recommendations based on what is likely to make the biggest difference first.
What people say
Trusted for technical marketing, data and delivery.
The same themes come through consistently: practical problem-solving, digital marketing depth, technical confidence and the ability to make complex work happen.
“Ask Kerri, and it shall be done, quickly and thoroughly.”
“Dedicated, inquisitive and detail driven. Kerri meets every challenge head-on.”
“Her technical skills and management of deployment workflows allowed me to deliver creative outputs with confidence.”
Best fit
SMEs, agencies and in-house teams that need experienced digital performance support, clearer reporting, stronger paid media management or a practical review of what is holding marketing performance back.
Need someone who can see the bigger picture and get into the detail?
Share what you are trying to improve and I will come back to you with the best next step.