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Paid media management
Google, Meta and LinkedIn Ads management focused on spend, lead quality and sensible optimisation.
Explore paid media →
Paid media & digital performance specialist
Fix the gaps between your ads, website and data.
I help SMEs manage and improve paid media, website conversion, tracking and reporting, so you can spend with more confidence and make decisions from better data.
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4 & Looker Studio
- Conversion tracking
- 15+ years’ experience
15+ yearsAgency, in-house and freelance experience.
£500 to £50k+PPC budget experience from small SMEs to larger accounts.
B2B, B2C and NFPGlobal organisations, SMEs and not-for-profits.
What I do
Strategy when it helps. Delivery when it matters.
Some clients need day-to-day ad management. Others need a clear view of what is blocking performance. I can do both.
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Performance review
A practical look across your ads, website, tracking and reports to see where results are being lost.
View the review →03
Reporting and insight
GA4, conversion tracking and reporting that make it easier to see what is working and what needs attention.
Improve reporting →
Common problems
For when there is activity, but not enough clarity.
You may not need more campaigns. You may need to know what is working, what is wasting spend and where the next improvement should come from.
“We’re getting clicks, but not enough enquiries.”
I look at campaign intent, landing page experience, conversion points and tracking to find where leads are being lost.
“Our reports do not tell us what to do next.”
I turn platform data into useful insight, so decisions about spend, channels and priorities are easier to make.
“We need someone senior, but still hands-on.”
You get senior experience without losing the practical detail needed to improve campaigns, tracking and conversion.
Recommended for
Marketing technology, data clarity and getting the difficult work done.
A few words from people who have worked with me across websites, analytics, global campaigns and team delivery.
“What Kerri doesn’t know, or can’t fix in your MarTech stack, isn’t worth knowing.”
“A rare skillset combining extensive back-end experience, data interrogation and analysis skills.”
“Excellent knowledge of digital marketing, website management and marketing for large global businesses.”
“Her technical and development skills are far beyond what you would expect from someone in a marketing role.”
How it works
A practical way to improve performance.
I start with the setup you already have, then focus on the issues most likely to improve enquiries, cost efficiency or data quality.
Understand the setup
Campaigns, website, tracking, reporting, goals, budget and what already feels off.
Find the performance gaps
Where spend is leaking, where users drop off, where tracking is unreliable and where reporting is unclear.
Prioritise the fixes
Clear recommendations based on likely impact, not a long list of nice-to-haves.
Get it done
Hands-on support to manage campaigns, improve conversion, fix tracking or build better reporting.
Not sure what is holding performance back?
Tell me what is happening with your marketing and I will help you work out the most useful next step.